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Unlocking Human Potential

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Markey Read

Entrepreneurial Styles: Personality Type as a Business Design Lens

Entrepreneurial behaviour is often framed through narrow archetypes that overlook how different personality types actually create and grow businesses. The Entrepreneurial Styles model helps us understand how different styles create value, claim their authority, and structure their businesses and how misalignment leads to burnout.

Markey Read is a Leadership Consultant, Trainer, and Author who applies personality type to leadership development, business design, and decision-making. She is the author of Leadership Styles: Acting on Informed Decisions and is currently writing Designed to Last: Build Your Business on Your Natural Strengths.

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